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INTELLIGENCE

The Execution Map, Live

Field intelligence on the 220 vendors that genuinely deliver, kept live every month.

The definitive map of this market

There are roughly 1,300 retail execution technology vendors worldwide, most regional, most invisible, all promising the same outcome. No analyst firm truly covers this market. The Execution Map is the field-verified map of the 220 that genuinely deliver, across 10 regions. For each vendor: real geographic footprint (Origin, Dominant Presence, and Presence, from where vendors genuinely operate, not where they claim to); six capability lenses (Pre-Sales, Van Sales, B2B Self-Service, Image Recognition, Perfect Store, and DMS), each rated on a four-level field scale; offline capability, the decisive detail most buyers discover too late; and real cost and licensing model, how each vendor actually charges.

This is not a database export. It is 25 years of elimination, the fieldwork that ruled out the other thousand. 87 pages, confidential single-recipient license.

THE INNOVATION INDEX

Who moves the reference bar

Capability records what a vendor does. The Innovation Index records something no other source captures: which vendors set the reference point in their category. 46 of the 220, classified across five innovation vectors, Computer Vision and Pure AI, Regional and Global Ecosystems, Trade Marketing and AI Execution, Integrated Regional DMS, and eB2B and Transactional, each flagged as a Regional or Global benchmark. Not a ranking, not a recommendation. A record of where, in 25 years of field assessment, a vendor moved the reference point for everyone else.

LIVE INTELLIGENCE

Kept live, every month

The market never stops moving. AI is rewriting what these tools can do, and M&A is reshaping the landscape every month. A map is a snapshot; decisions need a live feed. That is why the Map is a subscription, not a one-time file: every month you receive the innovations worth watching and the market moves that matter, what is new and tested, who launched what, who acquired whom, who is entering and who is fading. Stay subscribed and your Map stays current. Cancel, and it freezes to the day you left. For US$29.90 a month, you hold the only field-verified, continuously updated map of a market no one else tracks.

When the decision can't wait

Some teams don't need a map. They need a verdict. For Consumer Goods companies facing a specific decision, I deliver a complete assessment and a boardroom-ready verdict — built from your commercial strategy and your real needs.

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