Marcos brings more than 30 years operating and scaling multi-country execution platforms across Consumer Goods markets, spanning the full arc of operator, builder, and scaler. As an operator, he held senior commercial and P&L roles across PepsiCo, Coca-Cola, Mars, and GP Investments, with multi-country responsibility across Latin America, the United States, and Europe. As a builder, he founded Scanntech Brazil, a Sequoia-backed platform and an early pioneer of Revenue Growth Management and retail analytics in emerging markets. As a scaler, he led an AI-powered retail-execution platform scaled to more than 50 countries, with cross-border integrations and enterprise deployments alongside global CPGs. Today he is fully dedicated to global category consolidation, drawing on proprietary founder relationships across Latin America, Europe, Africa, and Southeast Asia, and long-standing credibility with regional champions and global CPGs.